Background
Time consuming to create and manage planograms.
Ineffective control of product display and difficulty in analysing its impact on sales.
The need for process automation to improve merchandising efficiency.
Progress of the project
Alcoretail Group started with a detailed analysis of the current merchandising management processes. It was found that working with planograms took a lot of time and effort from employees, as planograms were created manually in Excel, sent by email, and monitoring their execution and analysing their impact on sales was time-consuming and inefficient. This created many problems, such as lack of operational control and difficulty in making changes.
Analysis of current processes
Identifying issues and identifying key areas for improvement in planogram performance.
Solution selection
After analysing the current processes, Alcoretail Group decided to find a solution to automate and optimise merchandising management. Various software options were considered and the cloud-based ABM Shelf solution was chosen. This tool was chosen for its functionality, flexibility and ability to integrate with the company's existing system.
Data collection
In order to successfully implement ABM Shelf, it was necessary to collect all the necessary data about goods and trade equipment. This stage included collecting the exact dimensions of goods and sales racks, as well as setting up integration with the company's ERP system. This data was necessary to accurately create and further manage planograms.
Employee training
One of the key stages of implementation was training of Alcoretail Group employees in the use of the new tool. The ABM Cloud team conducted a series of training sessions for the company's employees covering all aspects of using ABM Shelf. This included training on creating and editing planograms, working with analytics and using the mobile application to control the display of goods in shops.
Implementation and testing
After the training was completed, the direct implementation of the system began. The first shop planograms were created, in-depth analytics were carried out and a mobile application for shop employees was set up. This application allowed employees in the field to easily take photos of the final display of goods and send the photos to the head office for control and possible adjustments. This stage included testing the system and making necessary improvements based on the data received and employee feedback.
Digitisation of processes
At this stage, the company moved from working with Excel to fully digitising the processes in ABM Shelf. All data from Excel was transferred to the cloud solution, and optimisation of product display in the new format began. This helped to speed up the process of creating and managing planograms, as well as improve the accuracy and efficiency of product display.
Effects of the system implementation
Qualitative changes
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The time to create all the planograms for a new shop has been reduced from 7 days to 3-4 days.
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Improved customer experience: Thanks to optimised product display, customers can more easily find the products they need, which increases satisfaction and sales.
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Data-driven decision making: Using deep analytics allows you to quickly analyse passive SKUs and understand how planograms impact business metrics, helping you make more informed and effective decisions.
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Simplified communication and control of product display: The mobile app allows you to quickly monitor product display, make necessary changes and maintain high quality merchandising without the need to print out numerous planogram sheets.
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