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Loyalty management system

Loyalty management system

It is a flexible marketing tool for creating and managing loyalty programs. The cloud-based ABM Loyalty loyalty system is built on bonus and discount mechanisms.
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Effects of ABM Loyalty implementation

We ensure an increase in network turnover and average transaction value, expand the customer base, boost repeat purchase frequency, and reduce customer churn.

The frequency of visits
increases by
1.5 times
by
10 %
increase in total sales
20 %
The average check of a loyalty program member
is higher than that of an ordinary customer
50 %
Reducing customer churn by
Increase in the effectiveness of promotions through personalized campaigns in
2 times

We are dedicated to assisting retailers of all sizes and formats

Food

Food

Pharma

Pharma

Electronics Stores

Electronics Stores

Fashion Retail

Fashion Retail

DIY

DIY

Toy Stores

Toy Stores

Dollar store

Dollar store

Drogerie

Drogerie

ABM Loyalty System Features

CRM System
Marketing Tools
Coupon Mechanics
Communication Tools
Triggers
Analytics
Customer Services
  • Multi-functional CRM System

    Helps track the purchase history, preferences, contact details, and other vital information about each loyalty program participant.

  • Customer Segmentation

    An instrument that analyzes and forms customer groups with common characteristics such as preferences, purchasing behavior, or demographic data.

  • NPS (Net Promoter Score)

    Functionality that measures the primary index of customer loyalty. NPS is used to assess the willingness to make repeat purchases.

  • Basic Rules

    Provide the ability to set: Bonus accrual priorities, principles of bonus rounding, and rounding of the total check amount, logic for bonus expiration, activation period for bonuses, and much more.

  • Personalized Offers

    Through the analysis of data collected during registration and from the purchase history, companies can create unique, customized offers tailored specifically to each consumer.

  • Marketing Activities Creation Tool

    A multifunctional module with numerous mechanics for creating bonus and discount promotions.

  • Coupon Mechanics

    Received coupons can be used only by becoming a loyalty program participant. Coupons expand the possibilities of attracting new customers to the program. The tool allows selecting the generation type: coupon validity period, reward type, emission settings, user group, bonus expiration period, reward conditions, and much more.

  • Push Notifications

    Enable instant communication with customers, grabbing their attention for current promotions, discounts, or product/service updates.

  • SMS

    With broad coverage and instant delivery, it helps attract customer attention, increase brand recognition, and stimulate action.

  • Email

    This tool ensures quick and convenient message delivery, providing the opportunity to offer personalized recommendations.

  • Trigger Mechanics

    The process of automatically segmenting customers, communicating and launching promotions for loyalty program participants upon the occurrence of a certain event.

  • Reward

    This can be a bonus, discount, coupon, or informational message.

  • Event

    Registration in the loyalty program, a customer joining a specific group, making a specific purchase, returning a product, participating in a promotion, birthday, and more.

  • Main indicators.

  • Rating of retail points.

  • Intersection of goods and product categories.

  • Analysis of product categories.

  • Analysis of promotion effectiveness and conversion from mailings.

  • RFM reporting block.

  • Customer churn forecasting.

  • Mobile Application

    Customers easily access information about their status, accumulated bonus balances, and current promotions. It also facilitates quick and convenient purchases.

  • Chatbot

    Utilizes new technologies for customer communication: chatbots, Facebook, Telegram directly from your public pages.

  • Personal Account

    The personal account allows the registration of users who do not meet the criteria of other registration channels.

Results and Effects with ABM Loyalty:

  • Systematization of customer database management.
  • Automation of customer reward processes.
  • Increase in turnover.
  • Growth in network revenue through collaboration with manufacturers, distributors, and cross-branding sales.
  • Improvement in engagement rates and visit frequency.
  • Growth in average transaction value and repeat purchases for loyalty program participants.
  • Expansion of the customer base and reduction in customer churn.
Results and Effects with ABM Loyalty:

Implementation of the Loyalty Program

01
Configuration of the retail network profile
Configuration of the retail network profile:
Setting up the retail network profile with specifying basic (ongoing) customer reward settings.
02
Unified customer database
Unified customer database:
A unified database for customers and their behavior, including detailed information on participant profile data and purchases.
03
Analysis and study of the customer base
Analysis and study of the customer base:
Analyzing and studying the customer base, defining customer profiles, and segmentation based on similar characteristics using the group constructor.
04
Flexible marketing tools
Flexible marketing tools:
Flexible marketing tools; the loyalty program provides unlimited possibilities for creating promotions with different mechanics.
05
Communication channels
Communication channels:
Loyalty platform with various communication channels with customers: Email and SMS, Viber-bot, Telegram-bot, personal account, and mobile application.
06
Offline and online sales
Offline and online sales:
Configuring the loyalty program for both offline and online sales channels, including mobile application order processing.
01
Configuration of the retail network profile
02
Unified customer database
03
Analysis and study of the customer base
04
Flexible marketing tools
05
Communication channels
06
Offline and online sales
Configuration of the retail network profile:
Setting up the retail network profile with specifying basic (ongoing) customer reward settings.
Unified customer database:
A unified database for customers and their behavior, including detailed information on participant profile data and purchases.
Analysis and study of the customer base:
Analyzing and studying the customer base, defining customer profiles, and segmentation based on similar characteristics using the group constructor.
Flexible marketing tools:
Flexible marketing tools; the loyalty program provides unlimited possibilities for creating promotions with different mechanics.
Communication channels:
Loyalty platform with various communication channels with customers: Email and SMS, Viber-bot, Telegram-bot, personal account, and mobile application.
Offline and online sales:
Configuring the loyalty program for both offline and online sales channels, including mobile application order processing.

More than 500 companies trust us with business automation

More about clients

Results of our clients

  • Lotok Food

    Thanks to the experience of collaboration and partnership with ABM Loyalty, the project was successfully implemented within 3 months.

    +55000

    Increase in the network’s customer base by daily

    63

    un

    Growth in average transaction value from 46 to 63 units

    40

    %

    The average transaction value with the loyalty card is higher than without the card

  • Petrykivka Food

    Thanks to the Viber bot, we obtained an affordable, fast, and user-friendly tool to communicate novelties, promotions, and updates to every loyal customer in our retail network.

    99

    %

    Communication card availability rate: 99%

    30

    %

    93,000 loyalty program members subscribed to the Viber bot

    46

    %

    Loyalty program engagement (penetration)

  • Lafar Food

    The ABM Loyalty program was successfully implemented at Lafar within the specified timeframe, budget, and with the highest quality of work

    72

    %

    Redemption rate

    53

    %

    Share of transactions with the loyalty card

    15

    %

    The average transaction value for identified customers is higher than for unidentified ones

  • Intertop Kazakhstan Fashion

    A mobile application was launched, allowing customers to track their purchase history, be the first to receive information about promotions and news, and, of course, create a virtual card with the same privileges as the plastic one.”

    30

    %

    The company’s turnover and profit increased after launching the loyalty program

    20

    %

    The average transaction value with the loyalty card is higher than without it

    2 times

    More sales occur at Intertop with a loyalty card than without one

  • Lekar Pharm

    ABM Loyalty has allowed us to create a system of bonuses and discounts for customers, increasing the number of repeat visits and consumer engagement.

    3.5

    times

    The average transaction value is higher for identified customers compared to unidentified ones

    40

    %

    Bonus write-off ratio

    Developed a personal cabinet and mobile application in the company’s brand book style

  • VkusMart Food

    Working with the ABM Loyalty system is a pleasure. It has a user-friendly interface, understandable functionality, and responsive technical support. The advantages of this platform include regular updates and a willingness to listen to your ideas and improvements.

    13

    %

    Percentage of cards without a completed introductory form

    93

    %

    Percentage of cards available for communication

    70

    %

    Redemption Rate

View all cases

How the Loyalty Program Implementation Takes Place:

01
Integration with Accounting and POS Systems
Project charter approval
Project plan, defining responsibilities, and timelines.
Training specialists to work with the system.
Integration with accounting and POS systems for regular exchange of category directories, goods, and receipt transfers.
02
Customization of Personal Account, Mobile App, and Bots
Customization of Personal Account, Mobile App, and Bots:
Adapting the Personal Account, Mobile App, and bots according to the Client's brand book.
03
Pilot Launch
Publishing the mobile app on AppStore and PlayMarket.
Pilot launch in several stores or with a specific group of people.
04
Expanding the system to the entire network.
Expanding
Expanding the system to the entire network.
Connecting the analytical block
Configuring reports, demonstrating new features to employees.
Handover of the project to the Customer Care Department
01
Integration with Accounting and POS Systems
02
Customization of Personal Account, Mobile App, and Bots
03
Pilot Launch
04
Expanding the system to the entire network.
Project charter approval
Project plan, defining responsibilities, and timelines.
Training specialists to work with the system.
Integration with accounting and POS systems for regular exchange of category directories, goods, and receipt transfers.
Customization of Personal Account, Mobile App, and Bots:
Adapting the Personal Account, Mobile App, and bots according to the Client's brand book.
Publishing the mobile app on AppStore and PlayMarket.
Pilot launch in several stores or with a specific group of people.
Expanding
Expanding the system to the entire network.
Connecting the analytical block
Configuring reports, demonstrating new features to employees.
Handover of the project to the Customer Care Department

Advantages

Мы – рядом с вами

Easy Integration:

Simple connection with open APIs to integrate with existing POS software.

Мы – рядом с вами

Unified Platform:

A single platform encompassing CRM, processing, communication, analytics, and customer services (personal account, mobile application, chatbots).

Мы – рядом с вами

Turnkey Project:

Comprehensive implementation and ongoing support when utilizing ABM Loyalty.

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