Background
The need for merchandising management when scaling a network.
Lack of human resources, knowledge and time.
The need to automate the construction of planograms.
The need to improve the transparency and effectiveness of merchandising.
Project Goals
Progress of the project
System selection
The company tried different systems. But over time, the management decided that they needed a solution not only for the mechanical creation of planograms, but also for automation.
An external expert was involved in the project, as it was a matter of time and money. The company was not ready to invest a significant amount of internal resources to build and operate the system. Management felt that momentum was much more important. "Basket" did not want to take risks with the project by trial and error.
System implementation
Once the ABM Shelf system was selected, the implementation process began. The software enabled the creation of a product layout, building a decision tree and providing visibility of both head office and operational shops. The system also helped in automating planograms and ensuring their flexibility and adaptability.
Monitoring and feedback
The planogram control process was organised through regular updates and feedback between the central office and the shops. Merchandisers accumulate changes and upload them once a week to the shops, which are obliged to implement these changes within a set deadline. The central office monitors this process and external auditors check that the planograms are in line with actual implementation.
Results of implementation
Key effects of implementation:
The ABM Shelf system allows accurate tracking of the assortment and its placement in shops at any time, providing information on the quantity of each product, its location on the shelves and in which shop it is located. The centralised management system provides head office with access to up-to-date stock and display data, which facilitates prompt and efficient merchandising management.
Qualitative changes
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Improved communication between the office and shops. Now the company's head office can see any information at any time: how much of this or that product is presented; on which shelf the product is located; in which shop. This fundamentally changes the interaction with suppliers - during any negotiations, you can immediately turn over the cards and show the product of interest in any context.
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Quick reaction to changes and the possibility to make adjustments. Planograms created in the head office are always available in the system and mobile app. Employees can track the process, get feedback and make improvements at any time. This facilitates the whole process of updating and correct layouts.
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Increased involvement of operational staff in the merchandising process.
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Better communication with suppliers.
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Improve the aesthetic appearance of the shelves and the correct display of goods.
Customer comment
Maxim Golovakhin
Commercial Director at «Basket»
«You can only manage what you can count. With ABM Shelf, we can accurately count the assortment that has not yet arrived on shop shelves and determine what proportion of dairy products are taken up and what proportion are not yet available. And these quantitative indicators have been translated into KPIs»
Maxim Golovakhin
Commercial Director at «Basket»
«I believe it is better to lay the right foundation right away and build everything else on it. So, to be honest, I would advise you to get an expert opinion before you start building any architecture»
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