Farmamir

Farmamir is a leading distribution company in the pharmaceutical market, specializing in both wholesale and retail sales of medicinal products.

105

Pharmacies

300+

Pharmacists

500 000+

Customers every month

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Problem Points

Lack of a loyalty bonus program

The company had only an abstract understanding of its customer profile

A desire to increase loyal customers and repeat purchase rate

Project Progress

As part of the loyalty program implementation, we developed tools for effective customer communication, set up a flexible bonus and discount system, and compiled key reports to analyze purchasing habits.

Configuration and launch of customer services: Mobile application

Setup, pilot launch of the loyalty program, and training on system usage

Scaling the system across the entire network and training on CRM analytics

Implementation Results
ABM Loyalty

Results achieved for «Farmamir»:

At Farmamir, the ABM Loyalty program was implemented ahead of schedule.

Farmamir's Redemption Rate

Share of sales through the loyalty program

Purchase amount with a loyalty card is twice as high as without one

The average check from an identified customer is more than 2.5 times higher than that of an unidentified customer

Qualitative Changes:

A new analytics tool was introduced, enabling the analysis, segmentation, and management of the customer database through detailed reports.
Free communication channels were established, allowing Farmamir to connect more closely with its customers without additional costs.
Achieved key improvements, including higher sales, increased average purchase value, and a growing loyal customer base. Sales margin and purchase frequency improved, while the time between repeat purchases shortened, and customer churn decreased.

Customer Feedback

A Farmamir loyalty program member shops only with us, not competitors, and buys more often—our key success metric. ABM Loyalty provides seamless access to reports, enabling deep analysis of transactions and valuable insights to boost KPIs. We’re committed to growth, strengthening our ABM Cloud partnership, expanding online, and enhancing customer convenience.

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